Cognitive Science, In The Study Of How Organisms Process Information A

Cognitive science, in the study of how organisms process information as well carry out life functions. The study of Cognitive science is said to have been originated in the 1940's and 1950's when researchers in various fields of science began to develop theories on the mind based on complex representations and computational procedures (Thagard, Cognitive Science). There are numerous branches of science whose theories contributed to the development of Coginitive Science. These subdivisions include cybernetics, theoretical computer science, linguistics, experimental pyschology, and neuroscience. Cybernetics, a term used by Norbert Wiener is the study of control and communication in animals as well as machines (Lu, Definition of Cognitive Science). Some key events that took place in the 1940's and 50's within the branch of cybernetics that contributed to the advancement of Cognitive Science were two article's, Behavior, Purpose and Teleology by Arturo Rosenblueth, Norbert Wiener, and Julian Bigelow and A Logical Calculus of the Ideas Immanent in Nervous Activity by Warren McCulloch and Walter Pitts both published in 1943. These articles discussed regulatory processes. These articles stimulated conferences about Circular Causal and Feedback Mechanisms in Biological and Social Systems and took place between the years of 1944 and 1953. To many, one of the most important events in the development of Cognitive science took place in 1948. This was the year that Norbert Wiener published his book Cybernetics (Jogasurya, Origin of Cybernetics). Alan Turning was an english mathematician heavily involved in the development of theoretical Computer Science. In 1936, Turing invented what is known as the Turing machine. A Turing machine is hypothetical device that represents how computation is done. All computational processes can be abstractly described using a Turing machine. Linguistics is the scientific study of language. Before the 1950's, linguistics was broken down into two main catagories, historical linguistics and structural liguistics. Noam Chomsky, an American linguist played an important role in the development of linguistics. Chomsky founded transformational-generative grammer. Transformation-generative grammer is a highly influential system of linguistic analysis. Because of Chomsky and his contributions, the behaviorsits accounts of language were challenged, human computations became the focus for liguistics, and focus was directed away from how grammer's are learned to how grammers are a mental 'organ' (Andrews, The Birth of Cognitive Science)

My odessius is a hero essays

My odessius is a hero essays Odysseus is a man that embodies the general aspect of an epic hero but does not seem to have the morals of a hero. He fights in an unfair manner, lies to his crew, and he kills for no apparent reason. (Repetition) Odysseus is Superman to the Greeks. (Metaphor) Try to imagine Superman fighting one of his numerous archenemies. Superman fights fair like the bigger man (simile), no matter what. After defeating the monster Superman does not kill it, but takes it to some place that it can live without it hurting others and then he does not lie about what he does. To begin, a hero fights on the side of fairness and would never lay traps to ambush an injured enemy. That would be like Superman breaking someones legs and then challenging them to a fistfight. This is in reference to Odysseus blinding the Cyclops and then taunting them as the beast lays reeling in pain. Then on the way out, Odysseus taunts the blinded enemy again, basically challenging him. This shows Odysseus lack of ability to fight fair. This is not a quality of a hero, epic or otherwise. Second, Odysseus lies to his crew by not telling them of the impending danger. Instead of telling his men he lies and lets the monsters take his crew by surprise. Think of your self in that situation. Row, Row. By the way, duck, there is a huge monster behind you that I forgot to tell you guys about. Would a hero lie and not tell his men about danger? Of course not, all classic heroes always give their people a choice when facing death. Odysseus appears to be acting like a coward and deceiving his crew into following him. Finally, a true hero only kills his enemy as a last resort. Odysseus, after twenty years at sea, comes home to find his wife holding a contest with suitors for her hand. After winning the contest he stands on a table yelling that he will kill them all. We would never think of Superman, someone thought to be hero, yelling that he would kil...

Marketing concept Essay Example | Topics and Well Written Essays - 500 words

Marketing concept - Essay Example This means they should be given the room to understand what the product/service shall bring for them more than anything else. The marketing concept aims to pinpoint the needs of the target consumers and addresses the same whilst meeting their very needs through the purchase of the product/service and its ultimate usage. If there is no selling of the product, there would be no association of the need with the target audience and hence marketing might not be needed at all. Thus marketing concept looks to solve the problems in which the consumers are tied up and even when there is no problem at all – just to satisfy one’s desires – they are asked to purchase a product/service so as to have a better standing within a particular social circle or society. In other words, this encompasses the basis of self-esteem needs if not anything else (Varey 2001). Successful examples of marketing include the campaigns that have been launched by Coca Cola all over the globe. The pr oduct exists within the minds of the target audiences but even then the company has to market it on a consistent basis (Marco, 2001). This is for the fact that Coca Cola exists and it wants to make a mark on the consumers’ minds at every possible instance.

Pupil Voice in the learning institutions Essay Example | Topics and Well Written Essays - 5000 words

Pupil Voice in the learning institutions - Essay Example The intention of this study is the pupil voice as the consultative wing of pupil participation. When we talk of consultation, it means talking with pupils about things that matter in school. These may involve: discussions about teaching and learning, seeking of advice from pupils about new initiatives; calling for comments on ways of solving problems that affect the teacher’s right to teach, as well as, the pupil’s right to learn. It also entails calling for invitation on evaluation comments on current developments in the schools or classroom policy and practice. Hopkins as in Education Resources Information Center states that the Pupil Voice and the active engagement of pupils in shaping their own educational experience are key items to the success of the joyous achievement that every child aspires. There exists an ideal condition for learners to enable pupils to enjoy and achieve their endeavors at school, be it in the classroom, or within the school compound. Therefo re, it is highly crucial that the necessary environment is availed to them to be able to achieve to their best and excel in their quest for knowledge. According to Jackson in nexus magazine, not all learning happens in classrooms, but it is profound that most of it happens inside the learner. The pupil voice being a tool that can effectively influence the learning process has been faced by various issues that have crippled it. It has been remarkably effective in the sense that, not all voice is included in the process. Various reasons have been associated with failure of inclusion in the pupil voice. Few voices are heard in the process of discussing issues pertaining to the school learning activities. One of the key drivers behind eliciting pupil voice has been the rights movement whereby children are seen to be vital contributors to the process of decision making around the provisions of services (Lewis and Porter, 2006).

Business Week Article Example | Topics and Well Written Essays - 500 words

Business Week - Article Example These kinds of sessions are particularly important when a company is poised to seek an edge over its counterparts in a rather expanding business. Such sessions supplement the essential steps of decision making, particularly in gathering data and coming up with ideas that can possibly be implemented. Extreme brainstorming sessions entail nearly all the essential steps of decision-making, with particular influence on information gathering and analysis steps. In terms of electronic business, where prices keep plummeting down with unrelenting advancements in technology with each passing day, businesses can only tackle their rivals by fulfilling the needs of customers at lower prices. Business related to electronics is highly versatile, hence it requires creative ideas and in-depth understanding of customers to meet their needs and beat the competition. Best Buy has serious competitors like Newegg and Circuit City; and therefore, such sessions are highly critical to a company’s dec ision making process if it is to mark its name against its competitors. Such sessions would give rise to further creative ideas coming up from employees because people belonging to the same sector and similar expertise would constantly turn up with diversified views of situations, hence these kinds of sessions involve enormous collaboration between employees of similar discipline. In addition to this, having a strong bond with people and sharing of ideas would culminate in supplementary creative thoughts springing up for the business. Irrefutably, businesses such as that of electronics are always at an imminent threat by the competitive world. A slight advancement would leave behind all the old technology; therefore, it requires an acute sense and better understanding of technological changes to survive in electronics retailing business. For this reason, sessions such as these would

Effect of Technology Development on Entertainment

Effect of Technology Development on Entertainment Table of Contents (Jump to) Introduction Delivering superior content Enhancing user experiences Platform mobility Conclusion References Introduction Over the years, the advancement of the digital technology has created a revolution in TV. Nielsen’s 2012 report stated that the number of homes with high definition TV grew in the US by more than 8 million (Nielsen 2011). This suggested that TV continues to be the dominant platform media for many households. Watching live or time-shifted TV programmes or games connected online via Internet are now using more of this conduit to deliver their contents to the many TV users. The continuous development and advancement in the digital technology continue to make a tremendous impact on television, playing an important part of family lives’ by offering quality entertainment and increasing the way of family bonding. They are achieved through delivering superior content, enhancing the user experiences’ in watching TV and offer excellent platform mobility for both network producers and users. Delivering superior content With the advancement of technologies like streaming video, high-quality video and Internet, it has offered different delivery platforms to deliver TV programs and dramas. However, the real focus remains on the content. In Kelly Scott Madison’s State of media report, it reiterated that â€Å"content is and always will remain, king† (Madison 2013). With quality programming content like ‘Who is HBO’s Girls for?’ (Smith 2012) that shows about different women and their lives, the show has differentiated itself from other media programming content. The show not only caters to mostly female audience demographics where most females are at home watching TV; the audience are able to relate their lives to the series show and this creates the ‘stickiness’ to the television drama series because of its content. This is similar to other shows like â€Å"Sex and the City†. Subscription TV penetration of TV households in Australia is increasing over the years. It is forecasted to increase from 30% in 2008 to 35% in 2017 (Maurer, Emmanuel Parker 2013). Through subscription TV, it provides different content and choices to the viewers like sport, movies, cartoons, variety shows. It also allows, through digital set-top boxes, the viewers can record and view the program as and when he prefers. This is not available in the traditional broadcast TV when the viewers have to watch a show through a fixed schedule. The regulatory environment for free-to-air television in Australia continues to change. In 2012, the Convergence Review highlighted the need for diversity in media and more Australian content (ABC News 2012). With digital and primary channels, it allows broadcasters the flexibility to provide more Australian content. (Cosgrove, Schaffer Horlin 2013) Through digital technologies, viewers can watch ‘live’ broadcast shows like Formula-1 racing, AFL, English Premier League or Australian Open Tennis. In most networks, it also allows viewers to have video-on-demand in which the viewer can select the movies at their own convenience. Viewers can also use time-shifting features in their set-top to skip the advertisements if they would like to. Thus, with superior content and rapid advancement in technology, TV providers and networks can create more value to the TV consumers (Maurer, Emmanuel Parker 2013). Consumers will now spend more hours watching TV and be willing to spend more money in subscription or video-on-demand fees. Enhancing user experiences TV has advanced tremendously in recent years because of digital technologies advancement. From traditional black and white or colour TV, it now has features like high definition multimedia interface (HDMI), Dolby surround effects to 3D technology offering real-life effects to viewers. In addition, in the digital era, TV has provided more connectivity with other devices such as Nintendo wii or Xbox 360 game machine, Internet access for online games, music and many more. Many of these devices provide multi-user games that allow family members to enjoy playing the games in the living room together. Imagine the effects on family bonding when parents and their children can enjoy a game of tennis for several hours in front of the television in the living room. Through technologies, TV has created a ‘cocooning impulse’ (Tryon 2012, p. 291) that unite families and brings them together (Cosgrove, Schaffer Horlin 2013), creating bonding and harmony in the family. User experiences are also enhanced through the superior content delivery through digital technologies. Movies are more readily available in household TV through Pay TV or Subscription TV options. TV drama series like ‘Serangoon’ made by Australian TV or Lena Dunham’s ‘Girls’ are some examples where these sitcoms series which are made for television (Mundell 2013) have created a ‘glueing’ effects on user experiences to the TV. Technologies like video-on-demand and built-in program recorders of TV show allows time-shifting, thus watching TV becomes a ‘pleasure and a treat’ for housewives (Venkatraman 2013). Statistics have also shown that users are now more than doubled spending time watching time-shifted TV using their DVR (digital video recorder) (Madison 2012). Interactive TV also allows viewers to interact with other viewers through polls, chats, online shopping or voting. 3D technology in TV has now experienced a worldwide resurgence together with high definition video capability and superior sound quality standards. It also brought about a drastic change in television viewing, creating vibrant three dimension and captivating real life effects on the viewers. This has created a ‘3D revolution’ (Uniyal 2012) in the user experiences watching TV at home and not only in cinemas. Technological innovations in 3D technology for TV offer a more interactive television user experience through captivating user interfaces like 3D animations or real-time interaction with online apps like Facebook and Twitter (Connected Media World 2013). Platform mobility Traditional scheduled television broadcasts and viewing through receive-only television sets have been increasingly supplanted by digital technologies offering viewer engagement and convenience through video-on-demand, viewing of television programs across a multitude of devices such as smart mobile phones, Apple iPad tablets, Smart Internet-Ready Television, and sophisticated digital set-top boxes provided by cable and internet television operators. As pointed out by Sterne, people can spend many hours of their time watching specific programs using their mobile devices and still not realizing and thinking of themselves ‘as watching television’ (Sterne 2012). Tyron defines â€Å"platform mobility† as the â€Å"idea that films and television shows can move seamlessly from one device to another with minimal interruption† (Tyron 2012). He also noted that digital delivery technologies allowed workers and families with hectic schedules, the ability to watch television programs ‘wherever and whenever they would like’ (Tyron 2012). This provides them the individual and personalized experiences that cater to their own tastes and needs, enhancing the overall compelling user viewing experiences. Tyron (2012) further argues that the viewer empowerment through digital technologies has an overarching impact on viewer engagement as more mobile devices like iPad tablets, laptops and smartphones can provide the platform mobility to the users. Members of the family can watch different or same television program in different places within the house. This also empowered individual viewer to access to a wide range of choice selection like viewing on-demand movies on personal mobile device, online chat using social media applications such as Twitter and Facebook or speaking with their friends on their mobile phones while watching a sport game. Platform mobility also allows producers like Warner to sell their films through this mode of digital delivery to viewers who can purchase them via iPhone apps. Viewers can choose to view their favorite movies as and when they would like, in the living room or on a bus. Thus it can be said that the resurgence of TV as a home for â€Å"quality† entertainment can be partly attributed to demand spawned by viewers’ mobile and digital era lifestyles, and their desire to be an engaged viewer instead of being a passive one. Conclusion In conclusion, it is apparent that digital technologies will continue to remain a dominant force in the television industry as a home for ‘quality’ entertainment. TV network services providers continue to capitalize on the advancement of the digital technologies so as to explore and offer more innovative and value-add services to TV subscribers. Advancement in the Internet or other media delivery channels like satellite, broadcast via cable, allows service providers to increase their revenue streams by offering more superior content and options and enhancing user experiences by making use of newer technology like 3D. Platform mobility remains the focus of the future research in the digital technologies in the TV industry. This is because of the ever changing lifestyles and demanding needs of the younger generation for more contents and mobility. Hence, we will not see the demise of the television but rather a revolution that television plays an important part in the home for quality entertainment, through the digital technologies; and it continues to provide intrinsic value in family bonding. References ABC News 2012, ‘Government releases convergence review’, viewed 7 June 2014, http://www.abc.net.au/news/2012-04-30/govt-releases-convergence-review/3980316>. Cosgrove, C, Schaffer, B Horlin, S 2013, ‘Free-to-air television’, PWC Outlook: Australian Entertainment Media, viewed 7 June 2014, https://outlook2013.ezimerchant.com/category31_1.htm>. Connected Media World 2013, ‘The evolution of the TV User Experience’, viewed 7 June 2014, http://www.connectedmediaworld.com/NewsArticle.aspx?ArticleID=c73b0e36-43ca-4a84-93be-835f4bfe222e>. Madison, K.S 2012, ‘2012 State of media’, Chicago: KSCMedia Madison, K.S 2013, ‘2013 State of media’, Chicago: KSCMedia Maurer, D, Emmanuel, R Parker, A 2013, ‘Subscription television’, PWC Outlook: Australian Entertainment Media, viewed 7 June 2014, https://outlook2013.ezimerchant.com/category38_1.htm>. Mundell, I 2013, ‘Smallscreen fare makes a big splash’, Variety, viewed 2 June 2014, http://variety.com/2013/film/news/smallscreen-fare-makes-a-big-splash-1118064535/>. Nielsen 2011, ‘The cross-platform report’, State of The Media, pp. 2-10. Smith, S.E. 2012, ‘Who is HBO’s Girls for?’, Global Comment, viewed 7 June 2014, http://globalcomment.com/who-is-hbos-girls-for/#>. Sterne, J 2012, ‘Formatted to fit your screen’, FlowTV, vol. 15, no. 5, http://flowtv.org/2012/01/formatted-to-fit-your-screen/>. Tyron, C 2012, ‘’Make any room your TV room’: digital delivery and media mobility’, Autumn, 53(3), pp. 286-300. Uniyal, D 2012, ‘3D Technology: Shaping the future of entertainment’, Journal of Mass Communication, 10(1), pp. 50-55. Venkatraman, M 2013, ‘Consuming digital technologies and making home’, Journal of Business Research, Issue 66, p. 2 1

Data Warehousing :: essays research papers

The company implementing the Data warehouse is Sears Roebuck & Co. Sears is in the retailing business selling ever thing from under garments to washing machines. The main reason why the company is implementing the DW is because it wants to maximize the use of its information in its credit data warehouse. The prior application processed steps sequentially one processor at a time thus not using the multiprocessor capabilities of its machine to process the huge quantity of data. Mining of data was too slow and could only be performed once a year, which produced inaccurate data for the Marketing department. Due to the meticulous process, other units of the company were barred from the data warehouse, which also cause dilemmas. Sears went to a consultant to solve the problem. The package chosen was the Torrent Systems Orchestrate Package. The reason for choosing this package is because the package fit the needs of the company to a match. It allows the company to convert its application from sequential to parallel by partitioning the data across the processors and running multiple, parallel instances of the application. The benefits from implementing the Orchestrate package is, the new program would examine account attributes like purchasing behavior and payment history, causing more lucrative targeted marketing campaigns and boosting sales and card balances. It will allow the job to be done at a fraction of the time of the prior system. In addition the new system increased the number of credit card accounts from 16 million to 22 million. Overall, from doing this case study I have learned that data mining and data warehouse’s are very important to all organizations especially very large organizations. DW’s help to further organize and use the data of the company to its fullest, which allows companies to operate more smoothly and efficiently. I gained a greater knowledge of DW’s and how they work and are used by organizations.